I’d recommend starting with this video, which offers a handy summary of this year’s essential headlines and trends. As a result, please avoid comparing social media users and advertising audience figures in this year’s reports with figures published in our previous reports.īut without further ado, let’s dive into the data… Top 10 takeaways Where we’ve been able to calculate representative growth figures, we’ve included those growth figures within this year’s reports, but where we haven’t included growth figures, it’s likely that any comparisons with historical data will deliver incorrect values. Social media users: big changes in platform reporting mean that various numbers included in this year’s reports are not directly comparable with figures for the same data points featured in our previous reports. Internet users: delays in reporting due to COVID-19 may mean that figures for “year-on-year change” represent change over periods of more than one year. Just before we get into the numbers, I’d like to encourage all readers to review our detailed notes on data, to understand how changes in data sources and methodologies may impact this year’s numbers. Best-in-class dataĪs always, I’d like to start by saying a very big thank you to the world-class data partners who’ve made this year’s reports possible, especially: We’ve also got a look back at the first ten years of the Global Digital Reports series.Īt almost 8,000 words, this article’s a bit of a beast, so get yourself comfortable, and prepare for a full-on feast of facts and figures. Some uncomfortable truths about advertising Significant increases in the cost of social media ads New insights into the world’s social media preferences 3.05 lakh crores).Our new Digital 2022 Global Overview Report – published in partnership with We Are Social and Hootsuite – reveals that most of the connected world continues to grow faster than it did before the pandemic.īig stories in this year’s report include:ĭouble-digit growth in social media usersīig gains for YouTube, Instagram, and TikTok He is the wealthiest delegate to the parliamentary session, according to Shanghai-based luxury magazine publisher Hurun Report, which estimated his fortune at $47 billion (roughly Rs. The company surpassed Facebook in market value last year and the 47-year-old Ma has rocketed to near the apex of China's rich list. The popularity of WeChat - and profits from its addictive mobile games - have pushed Tencent's earnings and share price sharply upwards. It compares with 2.1 billion monthly active users on Facebook and 1.5 billion on its messaging app WhatsApp. Still, the one billion figure indicates the huge user base which Tencent has built up both inside and outside China for its all-in-one app. He was referring to China's economic liberalisation policy that has fuelled four decades of breakneck economic growth.Īlthough Ma said WeChat's monthly active users had crossed the one billion thresholds, a company spokesman told AFP he was referring to its total number of accounts. "In the future we hope to use technological innovation to push forward the next developmental step of reform and opening," Ma said. "WeChat's worldwide monthly active users have surpassed the critical one billion mark," CEO Pony Ma said Monday on the sidelines of China's parliamentary session underway in Beijing. The all-in-one app is a daily necessity for most Chinese, bringing together messaging, social media, mobile payment, games, news and other services. WeChat's worldwide accounts have crossed the one billion mark, according to the chief executive of its parent company Tencent.
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